Strategic marketing · Serbia

You build the business. We take marketing off your plate.

We take the marketing load off your shoulders — strategy, packaging, promotion — and build a system that runs without your constant involvement.

Who we are

We are a strategic marketing agency for small and mid-sized businesses. We take on strategy, packaging and promotion so you can focus on what you do best.

Make Sense Lab team working on a client's marketing strategy
Services

Choose the taskthat matters now

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What's included
  • Market and competitive research
  • Audience and purchase-barrier analysis
  • Audit of your current business or product
  • Unit economics modelling
  • Recommendation: launch / pivot / stop
You get
  • A 15–25 page report with data and conclusions
  • A financial model in a spreadsheet
  • A written verdict: is it worth launching

A clear answer — before any money is spent.

Discuss
What's included
  • Positioning and unique value proposition
  • Tone of voice and communication strategy
  • Branding: logo, style, guidelines
  • Website on Tilda or Webflow
  • Social media design
  • Company or product deck
You get
  • A positioning document
  • A finished visual identity with guidelines
  • A live website and designed social profiles

The full package or separate blocks — based on your task.

Discuss
Tracks
  • Social media: content, reels, stories
  • Targeted advertising (Meta Ads)
  • Google Ads — search and display campaigns
  • SEO and website updates
  • Email marketing and database work
  • A weekly metrics dashboard
Three packages
  • Light — 1 social + ads. From €800 / mo
  • Standard — 2 socials, SEO, reporting. From €1,400 / mo
  • Pro — everything + Google Ads + email. From €2,500 / mo

Ad spend is separate and not included in the package.

Discuss
What's included
  • Audit of current funnels
  • Designing and launching new sales funnels
  • Partnership and cross-promo projects
  • Collaborations, events, PR
  • Reaching new audiences and markets
You get
  • A project scoped to your goal with measurable KPIs
  • New working channels
  • A strategy for the next stage of growth

Every project is scoped and priced individually.

Discuss
What's included
  • End-to-end analytics — from click to payment
  • One dashboard across all channels: ads, SEO, social, CRM
  • CRM setup: funnels, auto-tasks, website and messenger integrations
  • AI automation: lead processing, messenger replies, auto-reports, mailings
  • Ongoing support: monitoring, fixes, updates
Formats and pricing
  • One-off project — set up turnkey, handed over to you
  • Ongoing support — we monitor, fix and develop it monthly
  • Analytics and dashboards — from €1,000
  • CRM turnkey — from €1,500
  • AI automation — from €1,200
  • Support — from €500 / mo

A data analyst is part of the team. Decisions are made on data, not gut feeling.

Discuss
Add-on

CMO on the project

An outsourced marketing director. Strategy, priorities, team oversight.

from €2,000/ mo
Add-on

Consultation

1.5 hours on one specific question. Written recommendations in hand.

€150/ session
Combo

Audit + consultation

A deep business audit + 1 hour of strategy session. Full picture and an action plan.

€600€800
One-off

Data Audit

We go into your analytics and processes — see what's broken, what's not being measured, where data and money are leaking. Written recommendations in hand.

from €1,200

Cases

Results that change the business

Stage 0 · HoReCa

Saved €35,000 before launch

The client was one step from a bad lease. The audit showed the location would kill the business in six months. It took 2 weeks to decide.

Stage 1–2 · Education

From chaos to a B2B system

The consultancy ran on referrals. After restructuring — a predictable flow of corporate clients.

Stage 1 · Relocation

Relaunched in 6 weeks

Full business packaging for the local market after relocating. A new market — new clients.

Stage 0–1 · Fintech

8 phases — from an empty MVP to a finished product

A post-transaction rewards platform — an offer wheel on the fiscal receipt. Started from zero: no partners, no data. From strategy and business model to pitch decks, a calculator and a storefront.

Stage 1 · Events industry

From no name to the first inbound leads

An experienced founder with no name, website or positioning. We defined positioning for three segments, packaged the website and socials, built a base of 90+ companies and launched outreach in Russian and Serbian.

Team

Founders and team

Anna Matyukhina

Co-founder · Research & strategy

A researcher with 15+ years in marketing and startups, and a psychologist. She reads a business through client behaviour and motives — finding where money leaks and why.

Market researchConsumer psychologyStartups15+ years

“I always start with one question: why doesn't the client buy, even though the product is good?”

Marya Artamonova

Co-founder · Marketing & business development

A marketer and business developer with experience in fintech, B2B development and edtech. She builds systems where it's clear what works and why.

FintechB2BEdTechBusiness development

“Marketing without numbers is guessing. I build systems where it's clear what works.”

Copywriter

Copy for websites, newsletters and social

Designer

Branding, visuals, decks

SMM & content

Social media, reels, stories

Ads specialist

Meta Ads, Google Ads, analytics

Web developer

Tilda, Webflow, landing pages

Data Analyst

Dashboards, full-funnel analytics, CRM

You build the business.

We take marketing off your plate.

Get started

In 30 minutes we'll get to the bottom of your task

Tell us what's going on. We'll be honest: how we can help and what you need right now.

  • A free 30-minute call — no obligations
  • We reply within 24 hours
  • No boilerplate advice, no pressure

Book a call

Or message us straight away on Telegram → · hello@makesenselab.net